Use the Square App Marketplace and Square Seller Community as resources when deciding what to build.
If you're considering building an app and aren't sure what functionality you should include, check out App Marketplace apps and feature requests from Square sellers to get ideas for your app project.
Browse the Square App Marketplace to see current offerings. You might discover feature gaps or areas for improvements that you can address in your app.
The App Marketplace is organized into the following categories:
Square hosts the Square Seller Community to let sellers share best practices for using Square products and App Marketplace apps built by developer partners. The community is also the place where sellers ask for new features in the apps and products they use. If you're building an app for the App Marketplace and want to ensure that you're meeting seller needs, we encourage you to engage with sellers in the community to learn more about their needs.
The following table provides links to the product ideation groups in the Seller Community where sellers request features. You might find the feature requests for Square products that you're integrating with to be the most valuable.
The following resources provide guidance to get your app approved for publication:
- App Marketplace API Usage Requirements
- Video: Sandbox Short: App Marketplace
- Video: Sandbox Short: App Marketplace & Solution Partner Programs
- Forums and Discord
Get help acquiring more users
- Partner Marketing Resource Hub - Resources for marketing your app.
- Square Co-Marketing Guide for Partners - Requirements and best practices for partners to feature Square in co-marketing.
- Add tracking for better analytics - Add a tracking cookie to your OAuth authorization URL to generate better usage data.
- Square Seller Community - Engage with our community of sellers to raise awareness and recognition of your business and apps.