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Case Study

GoParrot

GoParrot is a digital ordering platform for restaurant chains. They help restaurants build strong customer relationships while streamlining ordering and delivery operations.

Summary

  • GoParrot wanted to unify their digital ordering experience with Square Point of Sale. But menu management across systems can be difficult in the fast-moving world of quick service restaurants.
  • With Square Catalog API, GoParrot was able to programmatically sync restaurants’ menu items from Square to GoParrot, ensuring GoParrot always accurately reflects the latest menu updates.
  • They also built with Square Orders API and In-App Payments SDK, so restaurants can accept digital orders through GoParrot and manage them directly in Square Point of Sale.
  • GoParrot’s partnership with Square has allowed it to offer a complete, omnichannel solution to customers looking to add digital ordering to their business.

Streamlining ordering and delivery for restaurant chains

GoParrot, founded by Yaniv Nissim and Ariel David, is a digital ordering platform designed to make life easier for restaurant chains. With GoParrot, chains can accept orders from any channel, deliver food to customers, and build strong customer relationships with intelligent loyalty and marketing programs. Customers like Juice Press and Dos Toros rely on GoParrot to streamline their ordering and delivery operations while integrating seamlessly with their point-of-sale systems. With Square’s platform, GoParrot can offer a service that is completely integrated with Square’s popular POS software, and build features like menu management and payments into their own product.

“The customer should feel like their online and in-person experiences are the same,” says Ariel David, CTO and cofounder of GoParrot. “Square APIs allow us to extend the in-person experience that Square enables to other channels. The quality and extent of the APIs Square provides is really at a different level than what most POS providers offer.”

Integrating with Square Point of Sale to simplify operations

GoParrot leverages Square’s Payments and Orders APIs to accept remote orders from customers and push them to a Square Point of Sale in the restaurant. The restaurant operator sees all their orders, both in-person and online, in one place, without the need to keep track of separate queues or multiple tablets. “Operators have enough to worry about—we try to simplify their lives as much as possible,” says David.

“Square APIs allow us to extend the in-person experience that Square enables to other channels. The quality and extent of the APIs Square provides is really at a different level than what most POS providers offer.”

—Ariel David / CTO and Co-founder of GoParrot

While integrations with point-of-sale systems can dramatically simplify operations for restaurants, David says menu management across systems can be a headache. “It’s a big lift. Online menus should always be the same as the menu in the point of sale, but it would be a huge burden for the manager to update two systems. By using Square’s Catalog API, we can ensure that menus in GoParrot always reflect the latest updates to the menu in the point of sale. The API is easy to use and gives us all the information we need.”

GoParrot’s partnership with Square has allowed it to offer a complete solution to customers that are just starting out or looking to transition their tech stack. By marrying Square’s easy-to-use point of sale with GoParrot’s tailored omnichannel ordering platform, customers can get all the functionality they need, right out of the box.

David also appreciates that Square APIs are developer-friendly and reliable. “The documentation is thorough and self-serve, and the APIs are well thought out. Plus, we’ve never had an issue with reliability. We can’t wait to roll out more features with Square!”