Sell Square Gift Cards

Developers can use Square APIs to sell new Square gift cards for Square sellers. Gift cards can be used at any of the seller's business locations.

Selling a gift card includes the following high-level steps:

1. Process the order for the gift card amount.
2. Create or register a gift card by calling CreateGiftCard.
3. Activate the gift card with the initial balance by calling CreateGiftCardActivity.

After the gift card is activated with a balance, it can be redeemed for purchases and reloaded with additional funds. All changes to a gift card balance or state are managed through gift card activities. These activities are initiated by sellers or buyers from a Square product, by third-party applications using the Gift Card Activities API, Payments API, or Refunds API, or by Square.

The first step to selling a gift card is to create an order for the amount to add to the gift card and then collect the payment from the buyer.

If your application uses the Orders API to process orders, make sure to include a GIFT_CARD line item in your CreateOrder request (see an example). You'll use the order ID, line item GUID, and location ID in your CreateGiftCardActivity request.

After the gift card order is paid, call CreateGiftCard to create a digital gift card or register a physical (plastic) gift card for a Square seller. Provide the following information in the request:

• gift_card - Details about the gift card:

  • type - Specify DIGITAL for a digital gift card or PHYSICAL for a physical gift card.

  • gan and gan_source - Include this information depending on your use case, as shown in the following examples.

• location_id - The ID of the reporting location to use when gift card sales are processed. If needed, call ListLocations to get the location ID. Gift cards can be redeemed at any of the seller's locations.

• idempotency_key - A unique ID for the request that can be optionally included to ensure idempotency.

The following request creates a digital card and directs Square to generate the gift card number (GAN). This request omits both gan and gan_source, which defaults to SQUARE.

For digital gift cards, Square generates a 16-digit GAN. The GAN is numeric only and starts with 778332.

The following request creates a digital gift card with a custom GAN. This request requires both gan and gan_source.

• gan - Provide a GAN containing 8 to 20 alphanumeric characters. The GAN must be unique for the seller. For other requirements and limitations, see Custom GANs.
• gan_source - Specify OTHER.

The following request registers a physical gift card. This request requires gan and omits gan_source, which defaults to SQUARE.

• gan - The GAN printed on the gift card.

Physical gift cards have a Square-generated 16-digit GAN. The GAN is numeric only and starts with 778273. For more information about working with physical gift cards, see Considerations.

If the CreateGiftCard request is successful, Square returns the gift card. The following example is a digital gift card with a Square-assigned GAN:

{
  "gift_card": {
    "id": "gftc:8ff6ad93265f439d8d5a4da52EXAMPLE",
    "type": "DIGITAL",
    "gan_source": "SQUARE",
    "state": "PENDING",
    "balance_money": {
      "amount": 0,
      "currency": "USD"
    },
    "gan": "7783320002000000",
    "created_at": "2023-02-25T00:26:55Z"
  }
}

After creating or registering the gift card, call CreateGiftCardActivity and provide the following information for gift_card_activity in the request:

• gift_card_id or gift_card_gan - The gift card ID or GAN. Only one is required to create the activity.

• type - Specify ACTIVATE.

• activate_activity_details - Details about the ACTIVATE activity. The information you provide depends on how your application processes orders:

  • Orders API
  • Custom order processing

• location_id - The location where the activity occurred.

If your application uses the Orders API to process the order, provide the following information for activate_activity_details:

• order_id - The ID of the gift card order.
• line_item_uid - The UID of the GIFT_CARD line item. Square reads the order and determines the amount to add to the gift card balance.

If your application uses a custom order processing system, provide the following information for activate_activity_details:

• amount_money - The amount to add to the gift card balance.
• buyer_payment_instrument_ids - Any payment instrument IDs processed for the gift card order, such as a card ID or bank account ID. Square uses this information to perform compliance checks.
• reference_id - An optional ID that associates the activity with an entity in your ordering or payment processing system.

If the CreateGiftCardActivity request is successful, Square returns a gift card activity similar to the following example. The activity contains information about the gift card, including the updated balance.

{
  "gift_card_activity": {
    "id": "gcact_4e2b1fb8c869400080d9478d6EXAMPLE",
    "type": "ACTIVATE",
    "location_id": "LNCXKAEXAMPLE",
    "created_at": "2023-07-26T23:31:12.000Z",
    "gift_card_id": "gftc:0cded29ae32b4e5591b2d6c8dEXAMPLE",
    "gift_card_gan": "7783320030000000",
    "gift_card_balance_money": {
      "amount": 5000,
      "currency": "USD"
    },
    "activate_activity_details": {
      "amount_money": {
        "amount": 5000,
        "currency": "USD"
      },
      "order_id": "ksrgV4JgYfPl3g6VXMs7KEXAMPLE",
      "line_item_uid": "fOHmeQJxmJp94DLEXAMPLE"
    }
  }
}

After a gift card is activated, the gift card holder can redeem the gift card for purchases and reload the gift card. Gift cards can also be linked with customer profiles and saved as gifts card on file.

Applications that create and manage orders using the Orders API can provide information from the gift card order when creating an ACTIVATE activity.

The following diagram shows the typical process of selling a gift card for applications that integrate with the Orders API and Payments API. The application uses the Orders API to create a gift card order (with a GIFT_CARD line item that specifies the gift card amount) and the Web Payments SDK and Payments API to collect payment for the gift card order. The application then calls the Gift Cards API to create a digital gift card and the Gift Card Activities API to activate the gift card with the initial balance.

In this integrated flow, information from the order is used to create the payment and activate the gift card. Square updates the gift card balance using the amount of the GIFT_CARD line item.

Buyers can purchase gift cards for themselves or for another recipient.

When digital gift cards are created using the API, the developer is responsible for delivering the gift card information. For example, you might display the information on your application's website or send the information to the recipient.

Note that when digital gift cards are sold using Square Point of Sale or other Square products, Square emails the digital gift card to the gift card recipient. The email provides gift card information, including the redemption code (GAN) that buyers use to make purchases with the gift card, as shown in the following example:

Square also notifies the seller when a gift card is sold.

You can sell or reload a gift card at a discounted price by adding an ad hoc LINE_ITEM discount to the order. With ad hoc discounts, the discount details are defined in the order.

1. Create a gift card order that uses the following fields to add the discount:

   • discounts - Defines the discount details:
     • uid - An arbitrary, temporary UID used to reference the discount within the order.
     • percentage - The percentage of the discount, which is applicable for FIXED_PERCENTAGE discount types only.
   • line_items - Includes a line item for the gift card sale:
     • item_type - Specify GIFT_CARD.
     • base_price_money - The amount to add to the gift card balance.
     • applied_discounts - The discount for the gift card, with the discount's UID specified in discount_uid.

   The following CreateOrder request defines a discount for 10% off the gift card amount:

   Create order

   cURL

   The total_money field of the returned order includes the 10% discount, as shown in the following excerpt:

   {
     "order": {
       ...
       "line_items": [
         {
           "total_discount_money": {
             "amount": 250,
             "currency": "USD"
           },
           "total_money": {
             "amount": 2250,
             "currency": "USD"
           },
           ...
         }
       ]
       ...
     }
   }

2. Create a payment for the order. If your application uses the Payments API to process payments, you might first need to generate a payment token using the Web Payments SDK or In-App Payment SDK to provide for the required source_id. For more information, see Take Payments.

   The following CreatePayment request creates a payment equal to the total_money amount of the order:

   Create payment

   cURL

3. When selling a new gift card, create or register the gift card. Skip this step when reloading a gift card.

4. Create the activity that updates the gift balance.

   • When selling a new gift card, create an ACTIVATE activity.
   • When reloading a gift card, create a LOAD activity.

   The following CreateGiftCardActivity example request creates an ACTIVATE activity and specifies the ID of the order and UID of the GIFT_CARD line item:

   Create gift card activity

   cURL

   Square adds the prediscounted amount to the gift card balance. In the following example response, you can see that Square added $25.00:

   {
     "gift_card_activity": {
       "id": "gcact_afe01be1e2c74ce2af06f1e19EXAMPLE",
       "type": "LOAD",
       "location_id": "LNCXKAEXAMPLE",
       "created_at": "2021-10-20T20:45:10.000Z",
       "gift_card_id": "gftc:0a785b3644b64b74878d8e86fEXAMPLE",
       "gift_card_gan": "7783320006000000",
       "gift_card_balance_money": {
         "amount": 7873,
         "currency": "USD"
       },
       "load_activity_details": {
         "amount_money": {
           "amount": 2500,
           "currency": "USD"
         },
         "order_id": "24fKnZTsLPbg7bX6nuEbEXAMPLE",
         "line_item_uid": "3m47NE7MCgASdPYEXAMPLE"
       }
     }
   }

The following considerations apply to creating and activating gift cards:

• Developers are responsible for delivering digital gift cards they create.

• When creating an ACTIVATE activity using Orders API integration:

  • The order must be in the COMPLETED state before you can activate or load the gift card.

  • The line item with the gift card amount must specify GIFT_CARD as the item_type. Otherwise, the order isn't processed as a gift card sale and you cannot use Orders API integration to activate or load the gift card.

  • If a gift card order is later refunded, the Refunds API doesn't automatically update the gift card balance. To deduct the funds from the balance, call CreateGiftCardActivity and create an ADJUST_DECREMENT activity with the PURCHASE_WAS_REFUNDED reason. Note that the Refunds API does update the balance after refunding a payment from a gift card.

• Square enforces compliance limits for activities that add funds to gift cards.

• Sellers can sell gift cards using Square Point of Sale. They can also enable a Square-hosted eGift Card Order Site.

• The ListGiftCardActivities endpoint returns activities that change the gift card balance or state. You can use the type query parameter to filter for ACTIVATE activities.

• Square invokes the gift_card.created webhook event after a gift card is created or registered. Square invokes the gift_card.updated and gift_card.activity.created events after a gift card is activated.

The following considerations apply to physical gift cards:

• Physical gift cards are imprinted with a 16-digit GAN and a barcode. The GAN is numeric only and starts with 778273.

• To sell physical gift cards, the seller must have previously ordered the gift card from Square and the gift card must be unused. Sellers can order a pack of Square gift cards in the Seller Dashboard.

• Testing physical gift cards in the Square Sandbox isn't supported.

• When a physical gift card reaches a zero balance for any reason, Square automatically unlinks all customers from the gift card. This behavior helps keep the linked customer profiles setting current if the card is reused.

• Gift cards purchased from another gift card provider (not from Square) must be imported into the Square system. For more information, see Third-party gift cards.

• Gift Cards API and Gift Card Activities API Overview
• Video: Sandbox 101: Gift Cards API
• Sample Application: Gift Card API Sample App
• Video: Gift Card API Sample App Overview
• Walkthrough 1: Sell a Gift Card
• API Reference: Gift Cards
• API Reference: Gift Card Activities