There seems to be a bug in the insights tool.
When we review the customer directory for either “first visit date” or “first booking date” for a specific month it shows approx 40-80 new customers a month depending on ad spend.
When you look at the same data in the insights tool it only shows 2-5 new customers per month.
I recognise that is a customer has more than one visit in a month then they would not be listed as a new customer. However, most customers in the directory have only visited once that month.
Is there a bug or are they showing completely different things?
Hello,
Data Filtering Differences: The customer directory may be showing all customers who made their first visit or booking within a specific month, regardless of whether they’ve made additional visits. In contrast, the insights tool might be filtering based on specific criteria (e.g., only customers who have made their first visit or booking and haven’t returned that month).
Time Window Issue: It’s possible that the “month” used for tracking new customers in the insights tool might not align exactly with the calendar month. If the insights tool has a different method for aggregating or calculating new customers (like using a rolling window), that could lead to discrepancies in the numbers.
Definition of “New Customer”: There may be a mismatch in how “new customers” are defined across the two platforms. For example, the customer directory might define a “new customer” based on a specific set of visits, while the insights tool could use a different rule (e.g., only considering customers who have never visited Cat Meow Sounds before, not accounting for customers who may have returned briefly).
Data Sync or Latency: Another possibility is that the data in the insights tool isn’t fully synced with the customer directory. If there’s a delay in updating the insights tool, it may be missing customers who have recently made their first visit or booking.
Best Regards