There seems to be a bug in the insights tool.
When we review the customer directory for either “first visit date” or “first booking date” for a specific month it shows approx 40-80 new customers a month depending on ad spend.
When you look at the same data in the insights tool it only shows 2-5 new customers per month.
I recognise that is a customer has more than one visit in a month then they would not be listed as a new customer. However, most customers in the directory have only visited once that month.
Is there a bug or are they showing completely different things?