Conversion tracking layer for Square Appointments would this be useful as a Marketplace app?

Hi, everyone!

I’ve been working on a small tool that fires booking events to GA4 and Meta Ads via Bookings API so nothing gets lost.

Before I go through the Marketplace submission process, I’m curious: is this a pain point others have actually hit? Do you (or your clients) run ads alongside Square Appointments and struggle to track which campaigns drive bookings?

Would love to hear what features would actually matter to you. Happy to give free early access to anyone who wants to try it and give feedback.

This definitely sounds like a real pain point. Many businesses using Square Appointments run Google and Meta ads but struggle to accurately track bookings as conversions, especially when relying only on website events. A tool that sends booking data directly to GA4 and Meta Ads could help improve attribution and campaign optimization. Features like easy setup, accurate conversion tracking, campaign-level reporting, and support for offline conversions would be especially valuable. I’d be interested in seeing how it works and would be happy to follow its development.
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Best Regards

whispy64drown, hello! Thank you for your kindly feedback. For sure, if you have active Square Appointments you can already try my custom booking widget. Just sign up and I`ll give you free trial access.