Enroll buyers in a Square loyalty program, view program settings, manage and track loyalty activity, and create and manage promotions.
Sellers subscribe to Square Loyalty to offer a loyalty program that can increase repeat visits to their business by rewarding customers.
Use the Loyalty API to create loyalty accounts for buyers and enable them to earn points for purchases and redeem points for reward discounts. Also use the Loyalty API to retrieve details about the loyalty program, create and manage loyalty promotions that extend the base program, and track balance-changing events for loyalty accounts.